The “Designing of International Marketing Strategies” workshop was held by Bursatechnopark, the coordinator of the ENTRANT Project. The event, moderated by Bursatechnopark General Manager Prof. Dr. Ayse Celik Bedeloglu, also she featured a key presentation about the ENTRANT Project. Barış Sülün, Vice President of the BTSO E-Commerce and Digitalization Council, shared valuable insights on how to succeed in international markets.
In addition to Bursatechnopark companies, entrepreneurs interested in international marketing strategies and eager to gain experience in this field also participated in the event. The workshop thoroughly discussed strategies to stand out in global competition, the impact of digitalization on exports, and innovative marketing approaches. Participants had the opportunity to ask questions and engage in direct.
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