Hosted by Bursa Technical University, the third Techno Talk session featured Dr. Murat Bayızıt, Managing Director at Tioga Foods, who presented on “Expanding Into Foreign Markets.” Drawing from his professional experience, Dr. Bayızıt offered a practical and realistic perspective on international growth, addressing both the opportunities and the complexities of entering global markets.
The webinar explored essential steps for successful internationalization, including market research, value creation, long-term positioning, and strategic patience. A key message that resonated strongly with participants was his advice: “Don’t chase the money — create value, and money will follow.” By combining strategic insight with real-world lessons, the session provided entrepreneurs with actionable guidance on building sustainable international expansion strategies.
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